Monday 24 May 2010

Core values of good Communication


Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". There are many graphic design disciplines and specialties, media and markets. Primarily, graphic design can be divided into two major areas: print and multimedia. Print includes desktop publishing, advertising, magazine design, publishing, corporate identity, logos, typography, package design, and print production. Multimedia includes television and film design, video production, computer games, interactive design, animation, TV graphics, film titles, and web design.

A good guide line to follow for great visual communication is clarity, readability, simplicity, one idea at a time and accuracy. Picture (A) is an Ad for Levi jeans. This advert will appeal to a lot of young males and a majority of females globally. As the saying goes sex sells. Levis are known for their double stitching and red tab/label, so in this picture it shows just that, the core elements of the jean design. From a feminist point of view there could be a problem that the picture may be too provocative, as they believe the notion of the body (and not the mind) being associated with women has served as a justification to deem women as property, objects, and exchangeable commodities (among men). For example, women’s bodies have been objectified throughout history through the changing ideologies of fashion, diets, exercise programs, cosmetic surgery, etc.

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